Automate Gmail → CRM Updates with Google Sheets
Sales teams often let Gmail threads sit untouched, which means those leads never make it into the CRM. This guide shows how to use Mail2Sheets as the bridge so every contact ends up in HubSpot, Salesforce, or Pipedrive automatically.
Workflow overview
- Mail2Sheets syncs Gmail → Google Sheets with AI-enriched columns.
- A simple Apps Script or Zapier workflow pushes the Sheet rows into your CRM.
- Any updates (new messages, signatures, job changes) show up automatically the next time you run Mail2Sheets.
Why Sheets as the middle layer?
- Easy to dedupe and review before pushing to the CRM.
- Auditable history of who was added when.
- Lowest-friction integration point for non-technical teams.
Ready to try it? Connect Gmail and start building your CRM automation.